FEATURES big tall openings clean-burning efficient solid masonry support system BENEFITS right for big rooms, tall ceilings approved where emissions regulated useful heat - emergency will last many years smooth job - happy customers

Sales Opportunity: First, don't un-sell it. Your customer says: "I think I'd like one of those Rumford fireplaces like I saw on the This Old House TV show last month." YOU COULD SAY "Oh those Rumfords are over-rated and way too expensive. Why don't you get one of those "zero-clearance" fireplaces and we'll build you a fancy stone front." YOU SHOULD SAY "That's a great idea. I just went to a workshop at Metro Brick and I was impressed with how big and good looking those masonry Rumfords are."

Sales Opportunity: Make a suggestion. Your customer says: "I don't think we'll put a masonry fireplace in this house. They are just too expensive and I've heard they are going to outlaw them soon anyway." YOU COULD SAY "Yup, we could put the money into the kitchen and add a granite countertop." YOU SHOULD SAY "If I could show you that a masonry fireplace adds more than it costs to the value of your home and a Rumford fireplace is clean-burning, efficient and would heat your home in an emergency would you be interested?"

Want frys with that? Once you make a sale it really works to ask if the customers needs anything else, like a Chimney Pot or a Brick Oven.

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